North Carolina Search Engine Academy |

Your Certified SEO Training Partner
 Learn how to gain top visibility on major search engines in the most competitive markets.
The same training as that in the SEO Seminars
Sponsored by
Yahoo! Canada


Lead Instructor:
Michael Marshall

Michael has over 19 years experience in the software industry covering a wide range of specialties including: web design, software engineering, e-commerce solutions, artificial intelligence, and Internet marketing. He is a member of the World Association of Internet Marketers, of SEO Professionals, and is a Certified Search Engine Marketing Specialist. He is a contributing author to 'Building Your Business with Google for Dummies' by Brad Hill (Wiley Publishing).

Michael also holds degrees in Linguistics and Philosophy from the University of Maryland. He is a contributing author to SEOToday.com, the premier website for SEO professionals. He is the author of the E-book, "Checkmating the Search Engines" and creator of highly acclaimed, online SEO tool, "Theme Master" - the search engine themes analyzer. Mike is owner of the Search Engine Academy of North Carolina.

Special Guest Speaker:




Recent comments and success stories from attendees:

Very informative! The workshop took me from infancy to adulthood in SEO."
- Andre Ormand

"For me, this workshop has positive impact. There are lots of concepts, tips and information that simply cannot be acquired at a 'large conference' or from SEOs who are more interested in selling you their service. This workshop is FIRST RATE!"
- Scott Stone

"This was an excellent workshop. I came here thinking of rankings and came out thinking of a whole new system in creating revenue! Thank you both for the workshop. You taught me more than just SEO and I can't wait to get back to my office and implement these strategies.
Best Regards,"
- Jon Farelly

"Your workshops have opened my mind to ideas I had never realized or considered before. It has provided me with knowledge and SEO skills that I can use to improve our site, increase traffic, and improve conversations.
Thanks."
- Rick Howard

"I just tried one of the techniques I learned at the SEO Mastery Workshop and I have shivers down my spine now! This is truly powerful!"
- Robert Wright

"As an experienced web designer and developer I thought I knew the basics of search engine optimization, I learned more about SEO from Michael the first day of class than I ever knew existed." -Hugh Apple

About Michael Marshall

Michael Marshall is an innovative software developer, trainer, and consultant in the Search Marketing industry.

Michael has over 19 years experience in information technology covering a wide range of specialties including: web design, software engineering, e-commerce solutions, artificial intelligence, and Internet marketing. He is a member of the World Association of Internet Marketers and of SEO Professionals. He has degrees in Linguistics, Philosophy and Theology.

Experience: Michael is a contributing author to SEOToday.com, the premier website for SEM professionals, and a contributor to “Building Your Business With Google for Dummies” by Brad Hill (Wiley Publishing). He is a frequent presenter at Ultra Advanced SEO Symposiums, a meeting of select masters of the search engine marketing industry, and has been invited many times to speak at Search Engine Workshops. Michael is a licensed instructor at the North Carolina Search Engine Academy. He has also recently become an instructor on search engine technologies at the U.S. Patent Office.

His articles and thoughts have appeared in the following outlets:

  • Forbes.com
  • Web Pro News
  • Search Engine Workshops
  • Scoreboard Media
  • Web Pro World
  • SitePoint
  • SearchNewz
  • World Talk Radio (eMarketing Talk Show)
  • Site Pro News
  • PRWeek
  • Work at Home Network
  • Fortune Interactive blog

He is widely sought after by seasoned SEM professionals for insight and advice on advanced techniques in the industry. People often wonder what mentors the experts go to for advice to stay ahead of their competition. Michael is one of those mentors.

"Mike Marshall is literally one of the brightest minds in the world of Search Engines and Search Engine Optimization (SEO). With a degree in Linguistics that allowed him to absorb concepts like Latent Semantic Indexing and then apply his programming skill, Mike has a grasp on the science (both theoretical and applied) of search engines like few others do. Among many unique qualities Mike has, is his unassuming and open approach to sharing his knowledge with his clients. He doesn't "hold back" to save something for the next contract. When you ask Mike a question he gives you an answer. The right one. I don't know of another person in the world of SEO whose knowledge I trust more than Mike Marshall."
Top qualities: Great Results, Personable, Expert

- Gordon Magee
Internet Marketing and Analysis Manager at Drs. Foster & Smith
Rated #83 in the Internet Retailer 500
"Mike Marshall is a world-class teacher, educator, and true expert on the intricate inner-workings of search engines. Few can come close to his level of knowledge and experience. His workshop provided insight into advanced SEO techniques that I've used time and again."

Anthony Long, former Fortune Interactive employee and student of Mike Marshall. Currently a Senior SEO Manager at AOL, LLC.
"Mike is one of the most insightful technologists in the organic search optimization industry. The tools invented under Mike's watch at Fortune Interactive are unmatched in sophistication. In addition to his technical acumen, Mike is an extremely responsible and reliable person--someone you can count on. I can heartily recommend Mike for any technical or technical management position."

- Mike Moran
Distinguished Engineer and Product Manager of IBM's OmniFind Search Product

Michael is the creator of two highly acclaimed software products in the industry: Theme Master and SEMLogic (special thanks to Matt Promise for his contributions to both products).

Theme Master (now OptiRanker) is a tool that helps authors create more rich content for their web pages that makes those pages more relevant to the keyphrase(s) they are trying to target for search engine optimization. It uses artificial intelligence and semantic analysis to help a writer identify terms that will support the target keyphrase(s) in an effort to make their content more relevant than that of their competition for the same target keyphrase(s).

What others have said about ThemeMaster:
“Pick words from every color group! How easy is that?! The potential for a product like Theme Master is astounding. SEO’s will be able to create pages written for the human audience, swap out a few words based on Theme Master’s theme analysis, and have a page that will stand a much greater chance at a top ranking, without even actually optimizing the page! Plus, it’s Google friendly — all queries made to Google are done by hand. This is one of the most exciting products I’ve seen in a long, long time, and I can hardly wait to begin using it on my articles!” - Robin Nobles, Trainer
Search Engine Workshops
Director of Training
Online Web Training
Author of Maximize Web Site Traffic
and Web Site Analysis and Reporting
“Theme Master is easy to use and will help you to focus your writing style and site structure to improve your site for your users. Will it help you with the search engines? Build your site to make it useful and informative for users and chances are that any search engine worth worrying about will also like your site! This product is a great resource to help you build your content and architecture in a way that will significantly improve your site and therefore your sales.”- Sue Chappel
AlluraDirect.com Vacation Rentals by Owner
Marketing, advice & web-based vacation rental software for private homeowners & small rental managers
“It’s a whole new way, to “theme up” your web site. Just type in a keyword, and within minutes, Theme Master fetches results from top search engines, and provides exact information you’ll need, to build a theme oriented web site. Not only will you discover the most important keywords to use on your pages, you’ll learn about all sorts of secondary keywords, ones that you never would have considered optimizing for. Each keyword in the list that Theme Master provides, makes an excellent minisite topic to capture ancillary traffic. It’s like having a keyword / theme genie at your fingertips. It’s so simple and easy to use. Now anyone can build tightly focused theme oriented websites.”- Michael Campbell
http://www.dynamicmedia.com
Author of three Internet best sellers: Nothing but ‘Net ,
Clickin’ it Rich , and Revenge of the Mininet ,
and of Internet Marketing Secrets
“Theme Master is an extraordinary tool that eliminates the need for guesswork on theme building. It delivers into your hands exact instances of keywords, secondary support terms and phrases in a concise color coded format that is easy to read and ready to use. Theme Master is a tool that any SEO can make use of “right now” to help make sure their pages are recognized within a specific theme.”- John Alexander, Professional SEO and Trainer
www.searchengineworkshops.com
Hands-on, workshops in search engine marketing strategies.

“Thememaster is the tool of tomorrow for today, no other tool I have ever used for optimization has been so effective. The best way to test Thememaster is to use it to improve your “Paid Inclusion” campaigns. I used Paid Inclusion on one of my sites and each time I used Thememaster I saw a dramatic jump in rankings. I currently have a site that ranks within the top ten on 28 out of 37 very competitive keywords, this site has only 3 pages! (no spam, no tricks and, no smartpages) I think I’ll ad more pages soon. The great thing is my pages are much more sales friendly and convert better. Whether you are a pro or a novice you need to at least give Thememaster a try. If at first you don’t succeed try and try again but next time with Thememaster.”- Winfred Jennings
http://wwwlevitra.com
SEMLogic is a competitive intelligence tool that uses several advanced analysis methods including quantitative analysis and semantic analysis to provide valuable, actionable information on the weaknesses and strengths of competitors targeting the same keyphrase(s) for position in natural (organic) search engine results. It enables highly informed decisions for search engine optimization at the keyphrase level for both onpage and offpage factors based on over 100,000 data points of vital information. What others have said about SEMLogic:

“With a mastery understanding of Semantic Analysis and Artificial Intelligence, Michael Marshall is at the very top of his class today. With his brilliant new technology called SEMLogic., I predict Michael will eliminate 99.9% of the everyday day business risks associated with search engine marketing. I can also see huge potential for companies needing help to stabilize and protect their online visibility from being bumped by a competitor. Things that were previously impossible to measure, are now extremely .measurable. through 100,000 data points of precision detailed information, thanks to Michael’s SEMLogic technology. He is the man to watch as he introduces SEMLogic to the world of SEO professionals.” John Alexander, Search Engine Workshops
“How sweet is it to be able to conduct semantic analysis on and off pages. Really nice graphic and statistical implementation of SEO principles. What could be better than this? It’s a brilliant piece of technology..” Todd Malicoat, Stuntdubl Business Search Marketing Consulting
“During a compelling presentation of Fortune Interactive.s SEMLogic demo, I realized a greater implication of the service than accurate search marketing - Mike Marshall and his team have managed to duplicate search engine functionality.” David A. Utter, WebProNews
“Last fall, search engine marketing firm Fortune Interactive came up with a tool to pinpoint the strengths and weaknesses of an advertiser’s search campaign in real time on a real engine, plotted against real competitors: an application called SEMLogic that permitted advanced market research by looking at a client’s industry, competition and key search terms.” Brian Quinton, DIRECT magazine
“It.s no secret the top search engines calculate algorithms differently to determine which site winds up on top of search results, but insight into how to gain top organic search results challenges many businesses. Research from Fortune Interactive explains how search engines determine Web page rankings. ” Enid Burns, ClickZ
“The technology is very cool, and I.m thrilled that they.re so open about sharing it with me and the SEO community. I.m a big believer (as you all know) in sharing your competitive intelligence and data - way to go Fortune!” Rand Fishkin, SEOmoz
“It.s like a 3D trip around search rankings with all the factors put into complex computations that are certainly beyond me, but which SEMLogic has managed to chart.” Marshall Sponder, Web Metrics Guru
“It.s the most interesting piece of SEO sleuthing I.ve seen in a while.” Mitrax, The Teleporting Tattler

Michael has conducted seminars and training in various venues but predominantly through Search Engine Workshops (SEW). Search Engine Workshops is a partnership between John Alexander and Robin Nobles. SEW provides personalized (2-Day Beginner and 3-Day Advanced) SEO training and certification in Search Engine Marketing. It is the only such program approved by the U.S. Educational system. Michael is also the owner of the North Carolina Search Engine Academy.

Here is what others have said about SEW:

“Very informative! The workshop took me from infancy to adulthood in SEO.”- Andre Ormand
“For me, this workshop has positive impact. There are lots of concepts, tips and information that simply cannot be acquired at a ‘large conference’ or from SEOs who are more interested in selling you their service. This workshop is FIRST RATE!”- Scott Stone
“This was an excellent workshop. I came here thinking of rankings and came out thinking of a whole new system in creating revenue! Thank you both for the workshop. You taught me more than just SEO and I can’t wait to get back to my office and implement these strategies. Best Regards,”- Jon Farelly
“Your workshops have opened my mind to ideas I had never realized or considered before. It has provided me with knowledge and SEO skills that I can use to improve our site, increase traffic, and improve conversations. Thanks.”- Rick Howard
“I just tried one of the techniques I learned at the SEO Mastery Workshop and I have shivers down my spine now! This is truly powerful!”- Robert Wright - mrwebguru.com
“As an experienced web designer and developer I thought I knew the basics of search engine optimization, I learned more about SEO from Michael the first day of class than I ever knew existed.” -Hugh Apple



© 2007 Search Engine Academy of North Carolina