North Carolina Search Engine Academy |

Your Certified SEO Training Partner
 Learn how to gain top visibility on major search engines in the most competitive markets.
The same training as that in the SEO Seminars
Sponsored by
Yahoo! Canada


Lead Instructor:
Michael Marshall

Michael has over 19 years experience in the software industry covering a wide range of specialties including: web design, software engineering, e-commerce solutions, artificial intelligence, and Internet marketing. He is a member of the World Association of Internet Marketers, of SEO Professionals, and is a Certified Search Engine Marketing Specialist. He is a contributing author to 'Building Your Business with Google for Dummies' by Brad Hill (Wiley Publishing).

Michael also holds degrees in Linguistics and Philosophy from the University of Maryland. He is a contributing author to SEOToday.com, the premier website for SEO professionals. He is the author of the E-book, "Checkmating the Search Engines" and creator of highly acclaimed, online SEO tool, "Theme Master" - the search engine themes analyzer. Mike is owner of the Search Engine Academy of North Carolina.





Recent comments and success stories from attendees:

Very informative! The workshop took me from infancy to adulthood in SEO."
- Andre Ormand

"For me, this workshop has positive impact. There are lots of concepts, tips and information that simply cannot be acquired at a 'large conference' or from SEOs who are more interested in selling you their service. This workshop is FIRST RATE!"
- Scott Stone

"This was an excellent workshop. I came here thinking of rankings and came out thinking of a whole new system in creating revenue! Thank you both for the workshop. You taught me more than just SEO and I can't wait to get back to my office and implement these strategies.
Best Regards,"
- Jon Farelly

"Your workshops have opened my mind to ideas I had never realized or considered before. It has provided me with knowledge and SEO skills that I can use to improve our site, increase traffic, and improve conversations.
Thanks."
- Rick Howard

"I just tried one of the techniques I learned at the SEO Mastery Workshop and I have shivers down my spine now! This is truly powerful!"
- Robert Wright

"As an experienced web designer and developer I thought I knew the basics of search engine optimization, I learned more about SEO from Michael the first day of class than I ever knew existed." -Hugh Apple

Focus: Learn our step by step, stress free system for gaining top Web visibility and exposure
8:00 AM to 8:30 AM - Registration
Welcome and Introduction of Participants
Two Day basic essentials overview
  • Discover our 6-step system for gaining top rankings in major search engines. Stress Free System Overview - Stop stressing and begin to get results right away
  • Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact
  • Discover the most powerful insider uses of the keyword research tool, Wordtracker
  • Class practice time
  • Hands-On Assignment!
  • Examples of what type of content works best
  • See examples of what is working best and why it is working
  • How to gain maximum advantage from your Web copy
  • Step by step guidance on how to create content and in what order
  • How to quickly optimize your pages without fooling with code for hours
  • Class practice time
  • Hands-On Assignment!
  • Learn unique ways to make dramatic improvements to your click through ratios
  • Discover which search engines and which Directories are most important
  • Learn the most effective ways to get your pages indexed and accepted
  • Advantages of Paid Inclusion and review the disadvantages
  • Submission tips and order sequence for maximum impact
  • How to monitor and benchmark your Web visibility and measure progress
  • How to stay out of trouble with the search engines
  • Everything you need to know about working with Directories
  • What's working right now with link reputation
  • How to build powerfully legitimate link popularity all 100% white hat
  • How Blogs work and advantages of Blogging strategies
  • Web Site Reviews - Each and every attendee gets their Web site reviewed by our team of experts along with a group brainstorming which will give you many new ideas for visibility and exposure

5:00 P.M.: End of Day #1

Day Two of 3-Day SEO Training Blitz
Focus: Advanced Keyword Research and Creating Effective Sales Copy
8:30 AM to 9:00 AM - Answer questions, and student progress evaluation

The Future of Search Engine Marketing
Advanced Keyword Forensics and Behavioral Trend Analysis
  • Keyword forensics is a new session to show you how you can explore even the
    hidden evidence of your buying audiences search behavior, very quickly
  • You may *think* you know how to research keywords, but you'll learn how much you really don't know in this intense session that deals with search behavior
  • Build your Lateral Thinking Skills - You'll learn how to think of alternate routes if the logical path isn't effective, and you'll learn how to think "outside of the box," and watch lateral thinking convert to traffic and sales for your site
  • How to find your own industry related "windows of opportunity"
  • Working with high-performance "root words"
  • How to research and optimize for "tools"
  • How to convert tools to behaviors
  • How to explore more hidden evidence within your customers dialogue
  • "Wordtracker forensics" how to quickly discover hidden evidence of search behaviors
  • New demonstrations and Hands-On Assignment!

Advanced Optimization Strategies

  • How to Create Captivating Sales Copy for Your Web Site
  • User Generated Copy
  • Release the creative SEO inside of you - how to separate your service from others
  • How to increase your chances at converting visitors to buyers?
  • Learn additional ways to increase your conversion rate
  • Examine examples of sales letters that have high conversion ratios
  • Hands-On Assignment!
  • Web Site Reviews - Each and every attendee gets their Web site reviewed by our team of experts along with a group brainstorming which will give you many new ideas for visibility and exposure
  • Multiple suggestions and guidance for improving your visibility
  • Improving your click through ratios and improving business
  • 14 Reasons Why People Click on My Link Instead of Yours
  • Latent Semantic Indexing - What it is and how to take advantage
  • Example of how powerful LSI strategies are
  • Building Relevancy in Yahoo
  • Conversations on Google
  • A look at MSN
  • The Importance of Building A Legitimate Link Reputation
  • What is "Link Reputation"
  • How important is Google's PageRank?
  • Alternative strategies for gaining exposure in Google, Yahoo and others within just 48 hours
  • Cascading style sheets -- how to get rid of code bloat and still have designs
    that will impress your buying audience. We'll reveal the multiple benefits of
    CSS of SEO in our newest session
  • Google SiteMap -- learn why it's crucial for every Web site to have one.
  • Power of internal linking -- learn how to use the power of your own Web
    site the proper way when it comes to linking - all 100% White hat!
    Working with the Pay Engines

5:00 P.M.: End of Day #2

Day Three of 3-Day SEO Training Blitz
Focus: Advanced Strategies and Strategies "Beyond SEO"
8:00 AM to 8:15 AM: Answer questions, and student progress evaluation

How to Increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity
  • Tracy opens up her PPC accounts and gives you a behind-the-scenes look at her personal PPC Advertising strategies
  • No doubt about it -- the pay engines can play a very important role in search engine optimization if you understand the rules of the game
  • Learn strategic tips and methods that will capture new targeted traffic that converts to undeniable sales
  • Learn of services to help you track your keyword purchases
  • Hands-On Assignment!
  • How to Boost Compelling Visitor Response (and Increase your ROI)
  • After working so hard on gaining targeted traffic to your site, are there any usability issues that could hinder sales? After all, getting the traffic to your site is the first step, but converting that traffic to sales is your ultimate goal. Do you know how?
  • Learn the power behind article writing, and get ideas for your own articles
  • Social Media Marketing
  • Understanding the Personalization of Search: Challenges and Solutions
  • SEO Competitive Intelligence
  • How to find new markets and how to build a distribution network
  • Professional writing tips
  • Strategies for reaching approximately 1.5 million people in just 48 hours
  • Web site Statistic and log analysis
  • Hands-On Assignment!

Answer questions, and student progress evaluation.
SEO Certification Final Exam
Certification Awards
5:00 to 5:30 p.m.: End of 3-Day SEO Workshop


© 2008 Search Engine Academy of North Carolina